Now that we’re officially in 2025, we want to make it bigger and better. But you can’t improve until you look back and see what you’ve done. What did we do last year? First, our social media pages were started up again after a hiatus, slowly growing with our views and sharing cool things from our warehouse! Second, we started a few new series on our blog, which was a hit for organic traffic and a way for us to share how far our reach goes across the nation. Finally, we got to be a part of some major projects happening in different states, and though we shared our excitement across our pages, we'll take a second to share them here, too! We’re counting on growing everything in 2025: our views, our reach, and our projects!
In case you haven’t seen us, we’ve been spending time focusing on our Tiktok, Instagram, and Facebook accounts. Near the end of the year, we also dove into the world of LinkedIn! While we mostly focus on short form video, we also share links to our weekly blogs and occasional personal and business news from our company. While our Tiktok is the most impressive, reaching over 100k views in the past year, we’ve been happy to see the steady progress and learn what works for us and what doesn’t on Meta. We still went from nearly no views to reaching 11k views! For LinkedIn, we’ve nearly reached 1k impressions in our last month, even with less posts due to the holiday. That seems like a win for us! We’ll definitely keep using our accounts to show you what signs are being made, where they’re going, and all the cool things you can find at the main sign making company for the US! (You can find links to our socials on our header.)
Secondly, we’ve been expanding our blog posts! We’ve added new series to talk about the interstate systems across all fifty states, have busted some myths regarding traffic and transportation, and kept you updated on the Infrastructure Bill and all that has happened and is going to happen! With only one blog post a week, reaching the thousands in a month is always good news and we’ve done it. We’ve also managed to draw in half of our views from searches, meaning people are looking up the info that we’ve already written about and we’ve been ready with the blog post for it! For 2025, we’re going to keep up these series, adding to our state collection, keeping you updated on all things with the Infrastructure Bill, and telling you the truth behind different transportation rumors. Definitely check back in for more!
Finally, and what our social media accounts and blogs are always sharing: what we made. We’ve been a part of some huge transportation campaigns across the United States! Iowa changed their logo and slogan and we’re the ones that made the signs that are lining every entry. We made new state signs for our own home state of Arkansas as well! Florida and Tennessee are having huge infrastructure improvements done and we’re the ones that put the signs together that’ll be lining those transportation routes! It was fun to see people on our social media accounts recognize their home states and even know what projects those signs are for.
This last year was an eventful and busy one and we’re counting on 2025 on being even bigger. With a lot of the infrastructure projects getting started, we know we’ll be here making signs for even more states. We’ll be sure to keep you updated on all of it through our socials and blog, too! Just remember, your interstate signs were made by the folks in this small business in Arkansas, and we’re looking forward to working with you this new year!